- Add a signature line to your e-mail that includes a very brief description of your website and of course a link to your website. Your signature should appear on every e-mail that you send out no matter how big or small. This includes anything that you may forward! Just imagine how many people will receive your signature.
- If you don’t already, join and post in forums. Pick two forums, they can be related to your website or not. Of course finding a forum that has members that would be interested in your website would be more beneficial. Not only can you post about your website but you can also add a forum signature line that will show up on the bottom of every post you make. This is excellent exposure and many search engines will consider these valid links to your website so you will get higher page rank too.
- Website directories can be free but keep in mind that some aren’t. There are thousands of free website directories that want to list your website. Do a Google search for free website directories and I’m sure you will come up with quite a few results. Some of these directories will require a reciprocal link. This isn’t too hard just add their link to your links page and they will add you to their directory. Others will do it with no back link. Tip: Try finding a directory related directly to your area.
- Okay, so this one is not completely free, it requires that you have business cards with your website on them. Once you have business cards in hand, spread them around like fire. Seriously, leave one every where you go. And put one in the hands of every single person that you meet. Going to the doctor’s office? Leave some cards on the magazine table. Magazines, books, menus, shoe boxes, gift bags, etc. business cards are a great advertising tool.
- Comment on some of your favorite websites. Many websites these days have a commenting system. From CBS News to Myspace, they all have commenting systems that you can use to get free exposure for your website. Make your comments informative and intriguing and they will drive customers to your website.
- Write your website address on invoices and bills that you may receive when you send them back to the company. Either write the address or include a business card. This is your choice but a handwritten note will probably draw more attention, seem more informal and advertise better to the person receiving the mail.
- Use a mailing list to get your message out there. You will find that there are many mailing lists on the internet and off the internet. Many of these lists have subscribers that want o know about your website. Find some mailing lists that relate to your website and what it offers. Send an e-mail the publisher with some information from you website. Most mailing lists charge a fee to advertise. This isn’t an advertisement because many of these subscribers want the information that you possess. The publisher may offer an opportunity to write an article or may write an article about you if they think your website will benefit their subscribers. Your e-mail to the publisher could include information on your website and why you feel it will benefit their readers to know about your website.
- Who doesn’t like free stuff? Everyone loves getting something for free so why don’t you give free stuff away? What are you going to give a way for free that requires not one dime out of your pocket? Information of course! Creating and publishing an e-book is an excellent way to market your website. It may take a little time to compose an e-book that someone would find useful but just keep writing until you have perfected it.
- Ask everyone you know on the internet to post a link or an ad to your website on their websites. This will create a visibility for you. It doesn’t matter if their website is related or not. If you have a catchy ad, domain name, or text link then people will remember it. Make sure that anyone seeing your link or ad will know clearly what your website is about.
- Focus on mastering SEO. Okay, you might not master SEO but at least try to focus as much as you can on it. Search engine optimization is so important these days. Search engines can deliver a lot of traffic to your website and they will as long as you make it search engine friendly.
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