Everyone loves free stuff, right? I know I do. In fact, I usually will buy more if I am going to get something free. You’re at the store and you need some tomatoes. Lucky for you they have a deal going: buy two cartons and get one free. You really don’t need three tomatoes but you don’t mind having some extras around. Do you buy the extra one to get one free? Maybe or maybe not but most people will.
Offering free items or buy one get one free deals will increase your sales and bring in repeat customers. I did a keyword search using Wordze for the phrase ‘free stuff’ and came up with some outstanding results. That term alone in the last two weeks has averaged about 3,000 searches per day. Your e-business could be cashing in on the success.
Giving away free stuff could potentially put our e-business in the red. So be careful when giving anything away for free. You should properly calculate your ROI or profit before deciding what kind of promotion to hold. At the same time make sure that you are providing quality products for your customers. Make it worth their while.
Some of the promotions that could be held:
• Buy one get one free
• Free shipping on orders over XX amount
• Free e-book
• Free $10 gift certificate with purchase of XX
• Free magnet with any purchase
• Free calendar with any purchase
• Free sample
• Free gift with purchase of XX
